Branding
Creating an identity that translates the center's transformative educational mission into a visual language rooted in five core values: education, innovation, growth, community, and integrity.
The Wordmark:
The lowercase, geometric sans-serif conveys approachability and modernity—rejecting traditional academic formality in favor of a welcoming, human-centered tone. The bold weight balances friendliness with confidence, signaling the center's authoritative role as Jordan's leading educational innovation hub. The "Q" as a perfect circle embodies completeness, inclusivity, and balance—reflecting the center's holistic approach to bringing together scattered resources and creating comprehensive learning environments.
The Star Icon:
Positioned above the "i," the four-pointed star symbolizes the spark of innovation, brilliance, and inspiration—capturing the center's role in igniting new ideas and pioneering approaches to education. It represents both the excellence the center aspires to and the transformative potential it unlocks in every student.
Color Palette:
Burgundy anchors the identity in academic tradition while evoking prestige, maturity, ambition, and intellectual rigor—honoring the University of Jordan's heritage while signaling the center's elevated aspirations.
Brand Applications
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