Branding & Brand Managementsamix

Samix partnered with TwoSides to redefine its brand presence and strengthen its connection with a new generation of consumers. The scope of work covered both a comprehensive brand refresh and a fully integrated Ramadan campaign.
On the brand side, we evolved Samix’s visual identity to better reflect its personality; bold, approachable, and rooted in everyday moments. This included refining the logo, developing a cohesive visual system, and extending the identity across packaging and brand touchpoints.
From brand transformation to cultural engagement, the work positioned Samix as a more relatable, modern, and experience-driven brand.

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The rebranding process focused on evolving Samix’s identity while maintaining its recognizability. The updated logo introduces a cleaner, more confident expression, supported by a flexible visual system that enhances consistency across all brand touchpoints.
A comprehensive set of brand guidelines was developed to ensure clarity and scalability, covering typography, color systems, and usage principles. This foundation enabled seamless application across packaging, marketing materials, and digital platforms.
The refreshed packaging brings the identity to life in a bold and approachable way, creating stronger shelf presence while reinforcing the brand’s personality.

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The new brand identity was translated into a dynamic digital presence, with a strong focus on social-first content.
Through a mix of campaign visuals, video content, and platform-specific storytelling, Samix’s social channels became a key driver of engagement during the Ramadan period. The content strategy was designed to be relatable, interactive, and culturally relevant, encouraging participation and conversation across platforms.
From curated Instagram feeds to campaign videos, every element worked together to create a cohesive and engaging brand experience.