Branding & Brand Management

The engagement began with a comprehensive brand audit, assessing Samix's current market position, competitive landscape, and brand equity. This diagnostic phase informed our strategic recommendations for an identity uplift aligned with Samix's evolved vision and ambitions.

We led the complete visual transformation, reimagining design systems across all touchpoints to reflect the brand's strengthened positioning—balancing heritage credibility with contemporary appeal. The identity work focused on elevating Samix's image to resonate with aspirational consumers while maintaining the trust and loyalty of its established customer base.

Beyond identity, we developed Samix's brand positioning strategy and messaging architecture, clarifying how the brand would compete in an evolving market. Our role extended to managing the full marketing calendar, ensuring consistent execution of the repositioned brand across seasonal campaigns, product launches, and promotional activations throughout the year.