Ask Wissamsamix
The “Ask Wissam” Ramadan campaign was designed as a multi-phase experience that blended curiosity, interaction, and real-life engagement.
The campaign began with a teaser phase that sparked conversation around the idea of winning and meaningful rewards, without revealing the brand. This was followed by a revealer phase that introduced the campaign concept and invited audiences to participate in live activations.
Through content creators, PR, and radio integrations, the campaign built momentum across platforms, driving both digital engagement and on-ground attendance. The activation phase brought the experience to life, with interactive challenges, branded elements, and community-driven moments across multiple locations.
The campaign concluded with a powerful finale that transformed a moment of winning into an act of giving back, reinforcing the campaign’s core message, and creating a lasting emotional connection with the audience.
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